It all starts with Keywords: Research and Optimize your keywords:
Everything starts with relevant keywords, since keywords themselves are the backbone/premise of the entire search engine system. It is through keywords that search engines pull up your website/blog for display when a visitor types in his keywords. So, to make your blog SEO friendly, make sure that your keywords are used effectively. It is great idea to use your target keywords in the name of your blog. Although you cannot do much if your blog is already registered, you can still use keywords in the text to make it easier for search engine spiders to find them. Further, when you post new blog posts, make sure that each of them has the right ratio of keyword usage. Ideally, 2% to 3% keyword usage is accepted as the best practice. It is also important that the keyword should not be used in excess since this will backfire, and begin to actually penalize your blog (natural writing should be fine, it’s just overstuffing the words that causes problems).
Friendly Templates with built in support:
Another way of optimizing your blog with regard to search engine optimization is to select a blog template that is simple and makes easy navigation for search engine spiders. Clarity of blog design makes for good SEO practices. There are thousands of themes and readymade templates in platforms such as WordPress and Blogger that you can choose from. Also, be sure to select custom urls, to make your post titles using the name of post, rather than nonsensical numbers. This is not only good for SEO, but also end users, as they can clearly understand what the post is all about before clicking.
Regular updates, and maintenance go a long way:
The most important aspect of search engine optimization is maintenance and updating of the blog – spiders simply love fresh unique content. The content provided has to be regularly added for optimal results. More importantly, every blog post that you update should be of high quality, since visitor time spent on page and bounce rate are becoming part of ranking factors. The contents have to be error free and if there are links to other blogs or pages, they need to be well connected (unrelated links still work, but for the best contextual links and authority, relevancy is king). Broken links are not appreciated by search engines; make sure to have a proper 404 page, as well as redirect strategy for changed pages (htaccess or plugins can simplify this). You can enrich your site by including audio and embedding video links. When partaking in link building, make sure that the links are all related and that there is no spam links directly to your blog. Quality of links is of prime importance. You need to pay proper attention to the blog to make sure that it is well kept. Also, posting links to your blog in various places such as article directories, comments in other blogs, forums and social book marking sites will help build brand awareness and notify the spiders that your site is important, talked about, and worth indexing often.
No need to reinvent the wheel: Plugins to expedite the optimization process:
Plugins are a boon to blog owners since they offer a lot of opportunities to manage your blogs in an efficient manner. One of the best plugins that you can use is All-in-one SEO. This plugin helps in optimizing keywords, checking whether there are copied contents in the blog and even in choosing the best content. Other very effective plugins that can help are Automatic SEO links that helps in choosing phrases or words for linking, No Follow Case by Case that helps in keeping away from no follow sites, SEO No Duplicate WordPress Plugin and Sitemap Generator. There are numerous other plugins that can be used to great effect. Trial and error will always play a role in creating a more optimized blog, but if you research keywords, create good content, and effectively use tools such as plugins and ready-made templates, then you make becoming a success that much easier.
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