There’s one thing that separates LinkedIn from all the other social media networks out there: Everyone who comes to LinkedIn is there for a professional purpose. Your future employers, your future investors and your future business partners all likely have a profile on LinkedIn.
If you want to network professionally online, there is no better place than LinkedIn. Spending time to perfect your LinkedIn profile is therefore a high ROI activity.
Here are seven quick tips to help boost your LinkedIn profile.
Tip #1 – An Attention Catching Headline
Your headline should be written so that anyone who sees your profile in the search results would want to click on your profile and learn more about you.
It should say something either unusual or incredible about you. It should stand out from all the other results. It should speak directly to your target audience.
Tip #2 – Have Someone Proofread Your Profile
Your LinkedIn profile is your chance to make a professional impression. Having misspellings, grammar mistakes of factual inaccuracies on your LinkedIn profile is like going to a professional networking event with a mustard stain on your shirt.
Don’t blow the all-important first impression. Even one little mistake you miss could cost you a future job or client. Hire someone to proofread your profile before going live.
Tip #3 – Make Liberal Use of Recommendations
Recommendations are one of the most powerful things you could have on your profile. It’s the one thing that people trust the most on a LinkedIn profile, because it involves other people recommending you.
Getting a few good recommendations can change your entire profile. Contact a few former employers, employees and co-workers to ask them to leave you a recommendation. Most of the tie they’ll be happy to do it.
Tip #4 – Sprinkle In a Bit of Personal Info
While the majority of your LinkedIn profile should be professional, remember to also put in a pinch of personal information as well.
If a company is looking to hire someone, chances are they’ll be faced with their pick of the litter of highly qualified candidates. Though having solid qualifications is important, the personal touch is often what makes the difference.
Tip #5 – Make Your Profile Stand Out
Speaking of competition, it’s important to note that LinkedIn really is a competitive marketplace like any other. If you want to get picked, you have to stand out.
Try to have at least one or two things on your profile that sets you apart. Do you speak four languages? Say so. Have you helped build a non-profit organization? That might help set you apart. Have you been mentored by a famous figure? Put that on as well.
Anything that’s out of the ordinary or shows unusual positive traits, put that on your profile.
Tip #6 – Be Clear About What You Want Them to Do
Your profile should have a crystal clear request. Do you want them to call you? Email you? What should your target audience do if they’re “sold” on you based on your profile?
Be explicit in your request. Don’t assume that your reader knows what to do.
Tip #7 – Study LinkedIn SEO
LinkedIn’s search engine can be optimized for, just like any other search engine. Though the factors that determine your rank in LinkedIn are different than Google’s ranking algorithms, the mentality of systematically getting yourself to rank highly is similar.
Read up on all the different things you can do to improve your rankings in LinkedIn. Make sure you choose good keywords to rank for, so that when your rankings improve you’re more likely to show up in front of the right people.
Here is a presentation for you all to learn how to optimize your LinkedIn Profile to Improve SEO for your company
These are seven different things you can do to improve your LinkedIn profile and hopefully you can use these Linkedin profile tips to further boost your profile. When it comes to professional networking, there are few tools on the planet more powerful or more versatile than LinkedIn.
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