Content creation doesn’t necessarily need to mean writing something completely new. Instead, how about putting your archives to work for you?
You’ve probably got lots of great content buried in your acrhives. New readers won’t often go back to old posts – so to make the most of your content, try some of these ideas:
#1: Link Back to Old Posts
Yes, this is very simple – but are you doing it? By simply linking to older posts, you help drive traffic to them. You might even write a “round-up” post to showcase some of the best pieces from the past. (Some bloggers do an annual round-up, for instance.)
#2: Republish Great Posts
Is a fantastic post gathering dust in your archives? Then pull it back into the light of day. New readers probably won’t have ever seen it; long-term readers will almost certainly have forgotten it.
#3: Promote Old Posts Too
You probably do a great job of promoting your new posts: you might tweet about them, share them on your Facebook page, ask other bloggers to help promote them, and so on. But how often do you promote your old posts? It takes just seconds throw out a quick tweet linking to a past post – but those sections can bring in a lot of new traffic.
#4: Publish an Ebook
Perhaps you’d love to write an ebook — as a freebie for your newsletter list, or as a low-priced product – but you just don’t have the time. How about pullling together some of your old posts? You’ll want to add some introductory material and you may need to do a bit of editing … but 90% of your ebook will be ready-made.
#5: Record Audio Versions
Not everyone likes to consume content in written form. Your readers might be keen on a podcast or audio product, but that could be a lot of work for you. Instead of coming up with all-new material, how about making audio recordings of some of your best posts?
If you’ve come up with any other creative ways to make great use of your blog archives, let us know in the comments!
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