How to Add Search Description for Your Blog in Blogger


Just indicating your blog description using text or at settings doesn't helpful for search engines to identify it as your blog description. You need to tell search engines about your blog description to display it underneath your blog title in search results. That's how it becomes a search description or snippet which displays in search results. Below is a snapshot of how my blog appears on Google search results.



However it's quite a technical process and a vital concern in Search Engine Optimization (SEO). Normally in first phase, search engines crawl sites for description meta tag to 

What is your blog about? It could a personal diary where you write your personal stuff or could be following a specific niche or broad topic. However did you ever think about telling people what is your blog about? Generally, blog description is a concise description about your blog and it defines the purpose of your blog. 


Before You Go:

You need to check your template for the availability of below code snippet in it. If it's not available in your template, add it right after <b:include data='blog' name='all-head-content'/> line of code.

<b:if cond='data:blog.metaDescription != &quot;&quot;'><meta expr:content='data:blog.metaDescription' name='description'/></b:if>

Steps:

1. Go to Blogger Dashboard.

2. Click on your Blog Title.

3. Navigate to Settings tab from left pane.

4. Now jump to sub option Search preferences.

5. Find option Description under Meta tags heading and click Edit link correspond to it.

6. Now set option Yes for setting Enable search description?.

7. Now add your blog description in the respective text area.

Note: Make sure your blog description doesn't exceed 150 character limit.

8. Click on Save changes button.
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